Social Media Marketing is the latest trend in digital marketing with resources such as Facebook, Google+, LinkedIn and Twitter being utilized to increase branding and awareness online and achieve increased sales through product promotion within niche communities. The power of social media allows companies and organisations to engage with potential and current customers in a variety of ways including product and service promotion, feedback and customer service, engagement of product champions and to deliver important product updates and news.
For a strategic point of view Social Media can be deployed effectively to enhance a company’s or organisation’s online strategy. Facebook is a powerful platform which can be used to deliver effective branding, access niche networks and the power of social referrals. Twitter is a powerful micro-blogging platform which allows for the dissemination of information rapidly to followers while LinkedIn is a excellent B2B platform. The latest social media platform, Google+, is exceptionally powerful in driving search engine visibility.
For an effective strategy, social media needs to be tailored to the specific requirements of the company and their goals and mission. It is a powerful tool when used correctly, however if used haphazardly or incorrectly it can results in negative results, so caution is advised and always get expert advice on which platform s best suited to your specific requirements.
What are the Benefits?
Access to Social Referrals
Once in place, a effectively designed social media strategy transforms your followers into product champions and a de-facto sales force, increasing sales and conversions.
Niche Networks and Groups
Social Media allows you to access niche networks and groups, delivering targeted advertising and content to the right people at the right time.
Higher Engagement and Satisfaction
Social media allows you to engage with your customers on their level, increasing satisfaction, loyalty and customer service.
Enhanced Online Visibility
Social Media adds to your online presence and increases your visibility in the search engines