search-engine-optimization

Using the latest techniques and best practice in Search Engine Optimisation I can develop and implement an SEO strategy which will result in higher search engine rankings and online visibility, enabling you to achieve your business goals.

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. The SEO process is complex and consists of a number of distinct steps which work in tandem to increase visibility and rankings.

What are the Benefits?

Long Term Positioning
Once in place, a properly designed and optimised site should stay long term in the rankings compared to PPC where costs and outlay are ongoing and unpredictable.

Targeted Traffic
SEO can increase the number of visitors who are actively searching for your service or product.

Promotion that Doesn’t Sleep
One that works 24 hours a day, 7 days a week, 365 days every year. The search engines don’t sleep.

Faster Loading Pages
Properly validated and optimised files will be smaller and leaner, meaning less server requests/overheads and quicker download times.

Increased Accessibility
Observing sensible optimisation procedures can make your site more accessible to all users.

Cross-Browser Compatibility
A properly optimised site will be as near as possible validated to high standards. This means that it works in all browsers, meaning your site may be viewed by the greatest potential number of visitors.

Usability
Observing basic optimisation guidelines should mean that visitors have a more pleasant user experience.